Search Motor Promotion Plan

The Look for Motor Promotion Technique is designed for internet businesses, corporations and organizations that want to improve their brand awareness, revenue/lead generation and the customer retention ability of their current website and check engine program.

The Look for Motor Promotion Technique has a thorough evaluation of the potential revenue and lead generating ability of the customers’ current website, search engine on the internet marketing strategy and tactics against the overall company goals and goals. New website growth and check engine marketing projects are evaluated on their on the internet industry potential and ROI. Google marketing plan also provides actionable recommendations and execution strategies in areas of website functionality, material growth, web design and check engine marketing.

The five key components covered in the Look for Motor Promotion Technique are: Market Research, Look for Motor Promotion Technique, Web Website Research and Transformation Improvements, Implementation Technique & Evaluation Process and Distribution. The program outline includes the following:

Market Research Overview

The industry analysis area has a industry research into the customers’ company niche, a SWOT analysis (strengths, weak points, opportunities and threads) and an on the internet aggressive analysis.

• Market Analysis

  The industry analysis decides the industry trends, industry size, target audience needs and the on the internet industry placement of the customers’ items, solutions and website.

• Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis

  The strength s and weak points (SWOT) area of the plan decides the pros and cons of the customers, items or solutions, and identifies any technology and aggressive threats that may impact the customers’ goals and goals.

• Online Competitive Analysis

  The on the internet aggressive analysis includes analysis the customers’ 3 major competitors in the search engine marketing space and evaluates their on the internet offerings (products and services), pricing, merchandising strategy, on the internet industry position, search engine on the internet marketing strategy and press mix, on the internet exposure and web design, functionality, information structure and effectiveness/conversion rate.

• Products and Services

  This area describes the client’s goods and solutions, pricing and support service programs.

• Online Opportunity

The on the online company area of the plan decides the search engine marketing opportunity, including the number of searches per month performed on the customers’ company keywords.

Search Motor Promotion Strategy

The search engine on the internet marketing strategy area of the plan includes the mission statement for the online company, measurable client goals and goals, budget, the target audience segments and focus, on the internet items or solutions placement, current and future search press mix, search engine exposure and strategy. This area also explores the integration with offline marketing activities.

Web Website Usability Research and Transformation Enhancements

The Web Website Usability Research and Transformation Improvements area provides an expert overview of the material, functionality, information structure, and conversion ability of the customers’ website. The review includes the following areas:

• Content and messaging
• Site structure and navigation
• Information architecture/hierarchy
• Visual design, presentation and layout
• Web site usability
• Web site functionality
• Customer communication and feedback
• Consistency
• Trust and confidence building
• User engagement
• Overall user experience
• Error handling
• Technology

Search Motor Promotion Implementation Technique and ROI

Based on the findings from the previous sections, Advanced Media Productions will prepare a Look for Motor Promotion Implementation Technique that defines the search engine on the internet marketing strategy, optimum mix of search press, web websites material and functionality to give the customers’ website and check engine program the maximum on the internet exposure, conversion rate and ROI. Depending on the customers’ goals and budget the plan will describe the detailed execution and estimated cost of the following areas of search engine marketing:

• Creative growth, e.g. text ads and special web page growth.
• Web site growth or conversion enhancements.
• Keyword research and selection.
• Search engine optimization and directory distribution.
• Paid search (submission text ads to paid search ad networks and product feeds to shopping comparison search engines).
• Internet Yellow Page distribution.
• Search engine advertising campaign execution, ongoing campaign management and cost.
• Return on investment projections.

Review Process and Delivery

The on the internet industry research aggressive analysis, strategic placement and the growth of the search engine marketing execution plan are performed by our experienced search engine marketing experts and web growth staff who have years of experience searching engine marketing and website growth. The process is as follows:

1. Review of the customers’ company goals and goals.
2. Initial visit to the customers’ website and the google to start the evaluation.
3. Preparation and delivery of a written 20-25 page Look for Motor Promotion Technique.
4. Follow-up session by phone or in person at our offices to evaluate the plan.