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Social Media Marketing

Advanced Press Shows offers public internet strategy development services that help customers engage with existing communities and expand their public media user base. The service assists customers with the set-up and control of customized cross-channel public media strategies on Facebook or myspace, Twitter, LinkedIn, YouTube and blog functionality and integrate those with the clients’ web site through Share and Connect buttons.

Social Media

Social media is initiated on public media web sites like Facebook or myspace, LinkedIn, YouTube, Flickr, Twitter, Google+, Digg, Delicious, blogs and relies on the premise that a promotion message, packaged in exceptionally good, outrageous or original material, in the form of video, text, audio or widgets, can be virally distributed throughout the public web by inviting people to interact and share the material with other people.

Unlike Word of Mouth Marketing, where the primary goal is to focus on “influencers” to spread the message offline and on the internet, public on the internet promotion is a on the internet promotion strategy that is based on connecting directly with the focus on communities, engaging them and generating material or discussion on the internet. The latter can range from submitting a How-To article or Tip sheet to Digg or bookmarking it at Delicious, putting images up on Flickr, having conversations on Twitter, uploading videos to YouTube and establishing a Facebook or myspace Page with contest or just passing a web page on to a friend via email.

Social Press Web Sites

Social media web sites are increasingly complementing, and in some cases replacing, traditional search engines as a way for people to find material that is specific to what they are interested in and as major channels for website visitors. But a public internet strategy will be more than a link building or a low cost viral strategy when it is well planned with material that is prepared for a focus on market, a message that engages them and is integrated with traditional on the internet promotion to give it the strength and acceleration it needs to spread virally throughout the public web.

Social Press Marketing Benefits

Social media promotion strategies provide businesses with new ways of on the internet promotion that no longer relies primarily on traditional internet advertising with large budgets, such as banner ad strategies and paid search advertising, to build brand-awareness and drive website visitors. The main benefits of a public internet strategy are:

Increased Brand Awareness

A public internet strategy creates brand visibility and builds brand-awareness from viral messages that travel throughout the public web. Whether from material that virally travels or from active participation in the focus on communities, using either helps establishing a brands power of authority and on the internet reputation.

Improved Customer Relationships

Social media promotion – through public media profiles, blogs, podcasts, wiki’s, forums and other public media tools – can improve customer relationships and user engagement. They are accomplished by developing a deeper, two-way communications channel with the customer base, wherein the business can take part in the discussions, receive feedback and build trust.

Social Press Marketing Services

Advanced Press Shows develops public on the internet promotion strategies for customers with the aim of building brand awareness, driving customer engagement, improving customer support, generating on the internet buzz and boosting internet search engine results positioning positions and website visitors. Our public on the internet promotion service helps customers with engaging directly with their customers by leveraging public media and understanding how public media relates to their business and existing on the internet promotion strategies.

By employing our knowledge and expertise with a large variety of on the internet promotion tactics and leveraging our proven strategy control practices we can provide our customers with an opportunity to combine public media, organic seo (SEO), PPC search and targeted on the internet banner ad campaigns in one integrated strategy from a single on the internet promotion agency.

Strategy Development

Our public media, SEO and internet advertising experts will identify the customers’ goals and objectives, focus on market, material and messaging and public media mix. They focus on those tactics with the greatest potential for generating website visitors and visual brand exposure and build practical strategies with maximum user engagement at the lowest risk.

Goals and Objectives

Setting the strategy goals and objectives is one of the most important exercises we engage the client in before a public media placement strategy can start. The strategy goals and objectives allow the client to determine the scope, budget and ROI of the strategy before execution so that strategy results can be tracked and measured when it gets underway.

Target Audience

Knowing the focus on market and how to reach them via public media is one of the most important aspects of planning a public internet strategy. Advanced Press Shows researches the public web to find out where the customers’ focus on audiences and influencers are active on the internet, where their public media sites are, what kind of conversations and material they have.

Strategic Messaging

When the focus on market has been defined we create the messaging and material that has the greatest potential for the customers public media engagement. We will work with the clients’ brand assets or develop material from scratch.

Content Creation and Distribution

Our public on the internet promotion and branding experts focus on creating and optimizing dynamic interactive public media strategy material and implementation of all strategy components and initiatives, which may include: Facebook or myspace Fan Page, Twitter Account, YouTube Channel, LinkedIn Profile, Google Profile, Flickr Photostream, Facebook or myspace Connect applications and Facebook or myspace Applications.

Integration With Tradition Online Marketing

Regardless of the clients’ product or service, a public media strategy can and should be an integral part of the overall on the internet promotion strategy. It needs to be accelerated through traditional on the internet promotion tactics such as search and on the internet banner ad campaigns. As part of our full-service Internet program Advanced Press Shows will coordinate and integrate public on the internet promotion strategies with traditional on the internet promotion.

Campaign Monitoring, Measuring and Reporting

Monitoring, measuring, reporting and understanding the results of the public internet strategy initiatives requires tools that go beyond basic Web site analytics that measure traffic and page views. To get in-depth, comprehensive information and insight about what is happening within the customers’ public media ecosystem we use special public on the internet promotion analytics tools that are concerned with tracking, measuring and analyzing conversations, on the internet buzz, social network referral traffic, conversions and the full potential and extent of the various tactics used in a public internet strategy.

Social Press Campaign Management and Support

Through our integrated strategy control services Advanced Press Shows will manage and maintain the public on the internet promotion effort and coordinate the activities with traditional on the internet promotion strategies, such as seo, promotion via email and on the internet banner ad campaigns, where we measure and analyze the results and then re-optimize to achieve maximum strategy ROI.

Ongoing control and support may include community control, the daily social network profile control tasks such as moderating comments and engaging visitors, functional and visual design updates across the various public media networks such as Facebook or myspace (Facebook Profile, Facebook or myspace Fan Page), Twitter, YouTube, LinkedIn, Google Profile, blogger outreach and continued participation in press and bookmarking web sites in addition to the control of public media network promotional initiatives.

Social Press Consulting Services

Advanced Press Shows offers expert consulting services covering public media strategy strategy, defining the optimum public on the internet promotion mix and integration with existing traditional on the internet promotion tactics. Our public media consultants will identify the customers’ goals and objectives, research and analyze the focus on audiences and provide actionable recommendations for the planning and execution of a public internet strategy.