Email Marketing

Permission-based E-mail Marketing

Permission-based promotion via email is a proven internet promotion tactic that is growing. To help small, medium-size businesses and organizations take advantages of this powerful, highly focused marketing communications device, Innovative Press Reveals offers sophisticated, full-service B2B and B2C email promotions, either self-serve or DIY promotion via email solutions, both developed to put the clients’message in front of loyal clients and prospective buyers in a concrete and immediate way.

Full-Service E-mail Marketing Campaigns

The ideal combination of convenience, expertise and support is offered through our managed full-service promotion via email system. This turnkey solution provides the consumer with a complete hands-off implementation of their promotion via email marketing communications system by our expert staff. This system contains ideal solutions, custom design creation, email concept distribution, record control and cleanliness, outcomes tracking and in-house cms.

Strategic Services

Our promotion via email professionals evaluate the clients’ business goals and make an promotion via email technique strategy with goals and goals, texting, innovative direction, visible identification, a record purchase technique and more. The ideal technique of a full-service promotion via email system typically includes:

• Goals and objectives
• Target audience
• Value proposition
• Unique promoting proposition
• Call-to-action
• List acquisition
• Customized subscription forms
• List development plan
• Send frequency

List Management and List Hygiene

The client provides Innovative Press Reveals with an initial in-house current email deal with list(s), which is imported into the e-mail transmitted system. At this time all duplicate contact information are instantly eliminated. E-mail details that bounce during distribution are instantly marked for deletion and eliminated from the record. All new members are instantly added to the record when they indication up from the register box on the e-mail concept and current members can remove yourself from list at anytime.

List Acquisition

For clients who are looking to develop an in-house subsciber details from scratch or would like to improve their record development, we make a record purchase technique – a road map for how the consumer is going to find a important variety of new contact information to add to the in-house record each 30 days. Developing an subsciber details is an continuous task and there are various ways we can develop an in-house record.

Organic E-mail List Acquisition. There are various ways to develop an subsciber details quickly, but none rarely performs as well as naturally built in-house email record, made up of individuals who subscribed or gave authorization to be included in the subsciber details.

Building an in-house subsciber details naturally is, in the long run, usually much less expensive than email add, compiled details, record rental, sponsorship/advertising or record purchase through any other making a record method.

The first step in building an in-house record is to define how many contact information need to be acquired each 30 days to meet the technique goals and the development of a concept purchase technique. The latter e.g. may consist of a way for web focused traffic to register to the record from each website web page and email concept, and provide benefit-oriented material, regularly, to people who opt in. Other particular tactics for building an in-house record is to leverage every touch point with clients and leads to get them to subscribe to your subsciber details, e.g.:

Identify particular Web sites, web directories, e-mails, vertical ad techniques, social media techniques, google, and other online properties where a advertising, co-registration, or other procedure will help reach the focus on clients and leads.
Collect cards from contacts at trade exhibitions and networking events and get authorization to add them to the subsciber details for upcoming products or solutions updates.
Another making a record option is email add, where a concept add vendor will take the deal with record of the customers’ current clients and leads, or both, and match those with the e-mail details in their information source.

Email Message Creative

For clients with an current website, we usually style the e-mail communication as a companion with the same visible style. This implies using the same advertising and logo as used for the website. That way, the receiver recognizes the identification when the concept activates in the pre-view lite of his or her email box.

Messaging and Duplicate Writing. Clients can provide the copy for an e-newsletter and other email marketing communications, or we can make copy for them. Duplicate for marketing information must be easily scan-able, consist of customer advantages and a strong proactive approach to persuade readers to “click-through”.

Template Design and HTML Coding. Internet surfers often click on links, and on attractive, well-designed email marketing communications that provide useful and interesting information. Promotional information will be developed for scan-ability. Other key elements that are considered are putting the customer advantages prominently above the fold on the site and the call-to-action within the path of the eye. Key promoting points will be promoted “above the fold” and higher on the site to take advantages of the preview lite.

Message Rendering. Most email internet explorer disable pictures by default so it is essential style a concept message with picture preventing in mind to make sure that the concept looks and features properly across many email internet explorer. The fact that pictures are obstructed does not have to lead to a disaster, as long as the reliability of the concept is retained when pictures are disabled and there is enough copy to engage the reader.

One way we deal with obstructed pictures is to consist of Alt labels for pictures. Alt labels are written text words that are placed in the HTML program code as aspect of the IMG tag. They appear in the e-mail concept or e-newsletter as written text words next to the red “x” in obstructed pictures.

If the picture is about the Nikon D80, the Alt tag could read “Nikon D80 digital camera”. To retain the reliability of information when pictures are obstructed, we recommend putting the most compelling concept in the upper left corner in written text, if possible. All information or updates will consist of a weblink to an alternate HTML version of the concept so that it can be viewed in a frequent web internet browser with all pictures turned on and a weblink to “whitelisting” instructions.

Before we routine a transmitted all email marketing communications are thoroughly tested on many email internet explorer and on cellular phones and run the program code through the W3C HTML validation narrow to ensure that that HTML is coded according to conventional, and renders correctly across various email internet explorer.

Subject Range. The most key elements that influence whether someone will start a professional email concept or e-newsletter are the topic line and the “from” deal with. As aspect of our email innovative support we write topic collections that are eye-catching, informative, brief and when appropriate, contain the company or item product name or issue title. To increase the “open” rates of a concept message, our promotion via email professionals keep the topic line to 70 figures or fewer (35 figures seem to work the best).

Email Message Delivery

Email concept distribution indicates taking the necessary actions to insure that e-newsletter and professional information are reaching the recipients’ inboxes. E-mail preventing at the ISP or email company level is one of the biggest obstacles confronting an promotion via email technique. The top of email preventing is client problems where a few problems per thousand contact information can cause a professional sender’ IP deal with to get obstructed.

To avoid ISP or email company email preventing, we take the following steps:

• Make sure that the material of the e-mail concept is relevant to the recipients’ interests
• Conduct thorough spam narrow examining at major ISP’s such as Hotmail, AOL, Yahoo, Gmail, Comcast, other ISP’s and email company systems
• Provide individuals with an easy way to remove yourself from list from the record and remove them immediately
• Make sure that the item name or company name are in the topic line and from deal with so that the receiver can recognize the e-mail sender
• Keep the subsciber details “clean” by removing all invalid contact information or “bounce backs” immediately
• Maintain emailer reputation through SPF, Sender ID and Domain key authentication protocols

Results Monitoring and Reporting

Upon completion of a concept transmitted all receiver responses are collected and summarized through our comprehensive reaction tracking reports for easy and instant evaluation and feedback. Our response-tracking device allows the consumer to evaluation how many information were sent, how many members started out the e-mail concept or publication, and understand which e-mails resulted in visits to the website or website.

Tracking and Testing

Ongoing examining, using web analytics software is an integral aspect of our promotion via email support. Through continuous examining of every aspect of the e-mail technique, including the Subject and From collections, email concept innovative, the provide or editorial, the website and distribution, we can truly lift the overall performance and ROI until it shows important returns in the revenue development of a concept technique.

Database Integration

For organizations and enterprise clients with in-house email databases or CRM techniques, Innovative Press Reveals provides cms solutions for one-way or two-way information exchange through industry-standard Web solutions. This way our clients will be able to pass email technique information straight from the CRM system into the e-mail transmitted system or keep opt-out information synchronized between the transmitted system information source and the central in-house databases.

Self-Serve E-mail Marketing Service

Do-it-yourself and save! Our self-serve or DIY promotion via email design is simple. Internet surfers can make, routine and deliver professional HTML information in minutes. There are only two elements needed for broadcasting a emailing through our DIY email transmitted system: an in-house client or email record and a HTML-based email concept. Once you have the needed elements, you can start emailing to your clients and leads instantly.

Our record control features are extremely user-friendly – just import your in-house subsciber details and you are done. The record control features such as adding or revising contact information can be accomplished through a web browser-based administration screen.

One of the best features of our self-serve promotion via email design is the capability to make a emailing technique with scheduled deliveries. The technique distribution procedure is fully automated; the focused individuals receive your email concept on your predetermined routine.

A confirming and tracking device allows you to track the technique outcomes. You will be able to find out how many e-mails were sent, how many members started out your concept, the variety of new members and how many members went straight from the e-mail concept to your website.