Online Media Planning and Buying

On the online promotion is never stand still and shifting towards automation and a digital-centric focus for preparing. This means that new and innovative online promotion and interactive promotion options like behaviorally and contextually focused advertising ad strategies, online movie promotion, digital TV and radio promotion are being introduced at a rapid pace.

To release a effective conventional online show technique, press customers and ad technique strategists need comprehensive knowledge of online press purchasing and preparing, including online press, ad positioning, ad submission systems and technique monitoring and research tools. In addition, it requires a constant attention and intuitive understanding of focus on audiences. And, because of the continual complexities and ever-changing fragmentation of online press, managing a an online success show technique only grows more challenging over time.

Online Media Planning and Buying Services

Advanced Media Shows offers an On the internet Media Planning and Buying Services solution for conventional online press that is comprised of a preparing stage (discovery, technique, online press research, price negotiation), an performance and performance stage and technique control (reporting, research, ROI forecasts and technique optimization). The internet Media Planning and Buying Service can be part of a larger, full-scale On the internet online promotion technique that may consist of seo, social networking and mobile promotion or can be implemented as an individual online show technique.

Online Media Plan

There are currently many inconsistencies in online promotion. There are also limited standards in this industry presently. Therefore, the first step in online press preparing and purchasing must be the development of a comprehensive press strategy that includes the customers’ goals and goals, technique strategy, press research, performance strategy development and ROI forecasts.

Our experienced press purchasing professionals cooperate with the consumer to create an online press technique, conduct press research, determine the the best possible press mix, positioning method, focusing on and ultimately the release of the web online promotion technique. We use our expertise and our purchasing power to focus on the best positioning outfits on the web for our customers’ online press placements. The position of online press can be implemented via immediate press purchases or through ad online systems, ad return systems and demand-side systems (DSP).

Campaign Goals and Discovery

At the start of the technique preparing process, we gather from the consumer the basic details that is vital to a effective technique. Key subjects that will be addressed are: technique goals and goals, industry overview, focus on industry, ad innovative, technique integration, available price range and success metrics.

Campaign Strategy

Based on the details we have gathered from the consumer, we will brainstorm to create press purchasing ideas that will provide as a roadmap for our press research and press selection for the technique. Once we have the customers’ approval for our ideas and which press purchases to pursue, we create a way of how to conduct our online press research, preparing and negotiations.

Online Media Mix

Based on the customers’ goals and goals and technique strategy Innovative Media Shows assesses a wide range of online promotion channels and ad submission systems to ensure the most effective and lucrative press mix for the web online promotion technique. A typical web online promotion technique may consist of subsidized hyperlinks, graphical advertising ads, sponsorships and wealthy press ads (animated banner ads and movie ads).

Sponsored Links – Sponsored hyperlinks generally appear in an ‘Advertising Section’ or ‘Sponsored Links’ area of popular vertical industry web websites. Sponsored hyperlinks not only drive qualified traffic to a website, but often also result, through back hyperlinks with keyword-rich anchor text, to greater rankings in the organic listings of google. Sponsored hyperlinks can have a greater click-through rate then set advertising banner strategies because visitors are often more prone to simply just click a relevant, on topic, subsidized link versus a conventional advertising advertisement. Sponsored hyperlinks are often purchased straight from the founder at a set rate per month with a minimum of 30 days.

Sponsorships – When an marketer has paid to “host” or “owns” a page or area of a website it is considered a sponsorship. With sponsorships an promoters establishes a more unique promotion opportunity than afforded by typical rotating advertisements. Web users often have a more favorable view of promotion that blends into the content experience and they have a built-in advantage that it ties the marketer to details, an event, or a venue that reinforces its brand in a positive, yet not overtly commercial manner.

Banner and Rich Media Advertising – Banner and wealthy press ads appear in set and guaranteed positions or floating on top of web pages with hyperlinks to an advertiser’s website or web page. They may also be provided as multi-sized ads throughout a area of a website or as run of website (ROS) ads to be provided throughout the entire website.

Banners are the most everyday sort of online advertising ad strategies. They can be contextually, behaviorally, demographically and geographically focused and retargeted, and come in set and cartoon form in a wide range of square and rectangular sizes. Rich press ads generally consist of Flash ads, streaming audio/video, all of which are different types of advertising ad strategies press.

Banner ads and wealthy press ads are used to generate focused sales and leads and/or build brand attention. They are offered in a wide range of flexible costs models, including pay-per-impressions (CPM), cost-per-click (CPC), cost-per-action (CPA), per cause or by revenue share costs.

Banner ad and wealthy press ad strategies can have comprehensive achieve through immediate ad positioning at vertical web properties or through ad systems and ad return program with thousands of publisher/affiliate web websites.

Ad Delivery Methods

Many press customers and online promoters are still purchasing press on a site-by-site foundation, effectively handpicking the web promoters that meet their requirements and fit their price range. However, that is not necessary today as more efficient systems to buy advertising ad strategies are available. Buying online advertising ad strategies through an ad program or ad return program will cause to greater efficiencies, greater achieve, more accurate focusing on and often lower press price for the marketer.

Advanced Media Productions’ team has the deep experience and knowledge with advertising ad strategies technologies to deploy and manage these turnkey advertising ad strategies systems and run strategies using a wide range of ad systems, ad return systems and DSP’s.

Direct Ad Placement – Organization press customers or online promoters at companies that execute their online press strategies in-house generally buy on a site-by-site foundation selecting the web promoters that meet their requirements and fit the price range. The ad agency press buyer or in-house marketer works straight with the publishers’ press representative to release their strategies. In-house promoters with small budgets may also use a self-serve ad positioning program at one of the large ad systems or an ad return program to release an online advertising ad technique. In-house promoters often provide their own ad innovative straight to the promoters.

Online Ad Networks – Ad Networks use proprietary technology to provide, track and report on the submission and submission of online innovative using efficient ad control systems. Ad Networks usually work straight with an marketer or agency acting as an aggregator of premium promotion stock for mainly high profile web websites. In a industry where access to quality press is limited, Ad Networks offer promoters and agencies increased achieve into quality press environments and to a certain extend focusing on through behavioral, demographic and contextual focusing on. Ad Networks now also increasingly offer performance-based costs, usually for left over stock, as an alternative to CPM costs.

Ad Exchange Networks – An Ad Exchange Network is essentially a hub for web promoters to connect with agencies and online promoters to sell or buy ads at the best possible prices through an auction-type program. They generally provide niche web websites, blogs, gaming websites an internet-based forums that do not have a sales staff to sell ad stock and rely mainly on ad return systems to fill their ad space.

Using the auction-based program promoters set a minimum or reserve price for their stock and agency press customers and online promoters bid on stock that meets specific focusing on criteria. Advertisers using the return generally can set rules that automatically alter bid prices according to how well the ad stock is performing. Some ad return systems take a cut off each transaction others charge a flat fee to promoters and other affiliated ad systems that are part of the return.

Demand-side Platforms

Demand-side systems improve the position of ads on the Web, immediately. They value, buy and improve ads on an impression-by-impression foundation in real-time, across ad systems and ad exchanges operated by Google (DoubleClick), Yahoo (RightMedia), Microsoft Advertising, and others, thereby increasing ROI for promoters through automated, campaign-specific algorithms that process large numbers of “ad decisions” a second.

Campaign Execution and Management

Once an ad technique is running, we utilize a sophisticated online tracking program that continuously monitors each component of the technique and tracks every respondent in a unified console from the initial click-through to the completed action (lead, download or sale). Through post-campaign research, we provide our customers with an insight on which components of the technique are working and which need to be improved.