Public Media Press Launch
Sophisticated consumers, Internet savvy media professionals and the new information sharing tools available on public media web sites and blogs have led to the creation of a new public media information launch format that addresses the specific needs of this experienced Web audience.
Social Media Elements
A public media information launch is a different type of online information launch that facilitates information submission and consumption utilizing multimedia and public media components such as tags, public bookmarks, public media links, RSS feeds, arranged according to a pre-defined public media format.
The text-based, keyword-optimized online information launch is not going away anytime soon, but the public media information launch is more functional and makes it easier for sophisticated media people, analysts, bloggers and consumers to gather information for the stories they research or want to write. The public media information launch format facilitates this by deconstructing the content offered in a regular online information launch into logical sections with various media formats and links in a way that it can be more easily scanned and used.
A public media information launch is making “News” part of a dialogue with the broader community versus the age-old, top-down communication from brand to mainstream media. By encouraging the social network to share and bookmark public media media announcements, brand managers, marketing managers and PR agencies can significantly increase brand-awareness and online buzz, which can lead to higher search engine rankings and more web site traffic.
Format and Platform
Social media press announcements are distributed from a newswire submission platforms that supports all of the public media components that are incorporated in the information launch. With one click, the public media information launch can be submitted to content voting and information web sites such as Digg, Reddit and Deli.cio.us for bookmarking by media professionals, posted on Twitter and expose bloggers to the discharge. Social media information produces are also trackable across public media web sites and blogs.
Advanced Media Productions is using a public media information launch format that has been adapted to be compatible with the submission infrastructure of the online submission services we use. Our public media information launch format includes the following elements:
- Headline
- Core information facts with key point as bullet points
- Quotes
- Multimedia – Photo image , MP3 file or Podcast link, graphic (e.g. logo) and video
- Links to relevant coverage on the Web
- Enable visitors to post to Del.ico.us, Digg and Reddit and public media sites via “ShareThis” widget
Links to Technorati tags - RSS feed subscription link
- Boilerplate statement
- Company information
- Trackback and comments
Social Media Press Release Benefits
Social media press announcements are offering the following benefits for brand managers, marketing managers, business owners and public relations firms and their clients:
Social Media Press Release Distribution Service
Advanced Media Productions offers a public media information launch optimization and submission service that includes market and keyword research and selection, information launch writing, keyword optimization, public media implementation, wire service submission and reporting. Our offerings include:
- Identification and selection of target keyword phrases
- Writing and keyword optimization of information launch copy
- Composition and construction of the public media media release
- Distribution of the public media information launch through multiple online information wire services
- Online statistical reports including number of views, number of media pick-ups, the number of times an argument was forwarded and the number of click-throughs to the web site