Local Search Marketing

More and more Online surfers rely on regional look for motor to provide them with information on goods and services before they buy, while small companies increasingly see the Online as an emerging marketing opportunity.

Local seo is a mixture of internet marketing tactics, procedures and techniques, comprised of regional organic seo, web listing distribution, paid look for marketing and Online Yellow-colored Web page company results distribution, used to promote goods and services to regional Online surfers.

Local internet look for motor promotion provides the following important benefits to small businesses:

• Generate highly qualified leads and sales from regional customers
• Boost regional offline sales – an increasing number of people finder the web for goods and services they buy in a physical store
• Low cost per lead compared to print Yellow-colored Webpages and Direct Mail

Unfortunately, many small companies that want to advertise online often don’t have the time or expertise to do so effectively. Innovative Press Shows provides small companies an integrated approach to regional google internet look for motor promotion that simplifies the set-up and control of an entire strategy with one fixed, consolidated monthly service bill at the end of the month.

Local Search Marketing Program

We take responsibility for all elements involved in creating and managing a regional google internet look for motor strategy. We develop customized, result-oriented, regional google internet look for motor promotion programs that tightly integrate seo, listing distribution, paid look for marketing as well as Online Yellow-colored Web page marketing with maximum ROI.

We take care of your complete regional google internet look for motor strategy set-up and control from initial planning, market and keyword and key phrase research, keyword and key phrase distribution, bid control, ROI tracking and reporting across multiple seo components. Innovative Press Shows does everything for you so that you can focus on running your company.

Local Organic Search Engine Marketing (SEO)

Organic seo is the employment of both “on-the-page” and “off-the-page” tactics to raise the position of a website across a defined set of regional keywords in the main and regional look for motor results of crawler-based google.

Search motor optimization typically includes market and keyword and key phrase research and selection, meta tag development and implementation, website and content keyword and key phrase optimization, link building and strategy performance monitoring and reporting.

Local content keyword and key phrase optimization is the addition of keywords with regional keyword and key phrase modifiers to the titles, meta descriptions and copy of a website. By adding this regional information to a keyword and key phrase query, prospective customers will be able to locate regional goods and services when they research.

Local Search Engines

Optimization of regional look for motor results at Yahoo! Local, Google Places and Bing Business Portal requires a different approach. Regional online research results are generated from a compiled look for index, which includes information from web crawls, company profile data provided by InfoUSA, Axciom, Amacai and other company results. Basic keyword and key phrase optimization of accurate, up-to-date company profile data are crucial since relevancy ranking in the regional look for motor results is based on information compiled from the web crawl of websites, structured company profile data, user reviews, the distance from the approximate center of the geographic information entered in the look for box, and many other relevancy signals.

Local Directory Submission

Local listing distribution involves submitting of company profile information or the URL of a website to a regional directory/review website or the regional sections of general web internet directories for inclusion in their look for index. Directories may employ human editors to review website submissions and have those editors edit website titles, description summaries and other website information and place these pages in categories that are relevant to them. Web website results appear on the directory’s google listing page when the users of those internet directories query keywords embedded in the titles and summary descriptions.

Advanced Press Shows provides a listing distribution service that includes research to determine the most appropriate categories that apply to the submitted page content, as well as the composition of keyword-rich titles and summary descriptions, including regional keyword and key phrase modifiers, compatible with the editorial guidelines of the listing.

Local listing results are important because they generate direct traffic to a website. Direct external links from web listing results also increase website link popularity and ranking in organic google. Special small company directories/review sites that are included in this system are: CitySearch, Judy’s Book, ThinkLocal, Local.com, OpenList, Kudzu, InsiderPages, Urbanspoon and Yelp.

Local Paid Search Advertising

Local paid look for marketing provides advertisers an immediate way to generate qualified regional website visitors by buying sponsored links on the google listing pages at Yahoo!, Bing and Google.

To get listed in the paid look for results at google, advertisers bid against each other for ranking on keywords through an auction-style bidding system. A combination of bid-per-click price and ad click-through rate achieves a certain placement on the google look for page. If a website link is placed in the top positions at the Google AdWords or Microsoft adCenter ad networks, the link also appears in prominent positions at Google Places, Yahoo! Local, and Microsoft Bing Local.

The paid look for marketing system includes: system set-up, market and keyword and key phrase research, budget and bid price analysis, keyword and key phrase bidding, ad creation, bid control, ROI tracking and website optimization.

Internet Yellow-colored Webpages Advertising

Internet Yellow-colored Web page Directories are online versions of traditional printed Yellow-colored Webpages. They contain small company results and marketing. The major Online Yellow-colored Web page Directories provide a cost effective solution to companies seeking to attract regional customers via the Web. The advertiser typically pays a fixed cost per month on a monthly or annual contract.

Many Online Yellow-colored Web page results are also appearing near the top within the organic google look for at Yahoo and Google on regional keyword and key phrase searches.

Advanced Press Shows provides a comprehensive Online Yellow-colored Web page Directory system supporting distribution to the following Online Yellow-colored Web page Directories:

• YP.com
• USYellowPages.com
• SuperPages.com
• YellowBot.com
• MagicYellow.com
• Switchboard.com

Our experienced seo specialists can help you determine which Online Yellow-colored Webpages Directory results are most appropriate for your regional look for motor marketing media mix. Online Yellow-colored Web page Directory results also appear on hundreds of partner web sites.

Advanced Press Shows is offering this compelling regional marketing medium to regional small-to-medium size companies as well as national advertisers. We can offer a complete integrated regional online seo system or provide only one specific component.

Campaign Management

Our internet look for motor strategy control system is an essential part of the regional online seo effort. It provides merchants and website operators with a full-service internet look for motor promotion solution, including the ability to measure and analyze the results of a regional strategy across crawler-based google, web internet directories, Online Yellow-colored Webpages and pay-per-click look for ad networks. Detailed strategy reports provide advertisers with an insight on which areas of the strategy are working and which need to be improved.

Web Design and Hosting

Advanced Press Shows provides web design and hosts for those companies that want to take part in regional google internet look for motor promotion, but do not have a website. We offer a wide range of options from a simple website to comprehensive promotional or ecommerce web sites.