Mobile PPC Search Management

Advanced Media Shows helps small companies and large brand promoters develop, implement and manage Search engines Google adwords cellular look for strategies. With more than a decade of experience in planning and executing paid look for strategies we pride ourselves on our success maximizing cellular paid look for financial commitment of our clients.

Mobile PPC look for marketing is becoming increasingly essential for companies and corporations seeking to achieve prospective customers who are looking for goods and solutions with their cell mobile phones. The potential of the cellular platform as an on the internet marketing vehicle is enormous as more and more consumers and entrepreneurs are using their cell mobile phones while they are on-the-go.

Today, cell cellphone and PDA customers have two look for options: SMS or browser-based look for. SMS is typically used for quick details look-ups such as stock quotes, weather and sports scores, while browser-based queries are performed when more details is required such checking out a regional restaurant with reviews and ratings.

Browser-based queries are performed on Internet-capable mobile phones with cellular Online WAP web internet browser or mobile phones such as the iPhone, Android-powered mobile phones and other cellular mobile phones with complete (HTML) Web web internet browser.

Mobile PPC Search Advertiser Benefits

Mobile PPC look for provides a variety of advantages to promoters who want to get involved with cellular look for advertising:

• Extended PPC look for achieve – While cellular marketing is still a new medium, the increasing variety of Online surfers that are using their cell mobile phones to look for for goods and solutions provides a great avenue for those looking to flourish their on the internet marketing achieve.
• Early adopter advantage – Beginning adopters of cellular PPC look for have an advantage over their competition, reaping the advantages from low cost-per-click prices, early experiences, examining and traditional information gathering.
• Local look for – Mobile PPC look for provides amazing functions to those who are looking to promote regional goods and solutions through pay-per-click and pay-per-call look for marketing, because an estimated 30 to 35 percent of cellular queries have a regional intent.

Mobile PPC Control Services

Google cellular PPC look for ads are keyword-targeted written text ads that are served on the cell mobile phones of an ever-growing audience. Advanced Media Shows is offering Search engines PPC look for management solutions to promoters who want to extend their brand message, goods and solutions to millions of cell cellphone customers through the Search engines Google adwords look for ad system.

Mobile PPC Bid Control Set-up

Mobile PPC look for marketing is dominated by Search engines with about 97% business. Search engines cellular look for ads appear when a cell cellphone user performs a browser-based keyword and key phrase look for on Search engines.com or on a Search engines syndicated partner website or as result of an “on-deck” look for on a cell cellphone supported by a Search engines wireless system partner.

Campaign Set-up

When establishing a cellular look for strategy on the Search engines Google adwords ad system we recommend setting up a separate ad strategy for cellular ads within the Search engines Google adwords ad system. This allows promoters to better monitor strategy information, generate statistical details specific to the cellular strategy and optimize the strategy performance for cellular ads.

Standard WAP and Smart phone Mobile Ad Campaigns

Many Internet-capable cell mobile phones today still have WAP web internet browser, which cannot assistance HTML website making, on the internet e-commerce dealings and conventional web analytics programs. Advertisers who want to achieve cellular customers with WAP mobile phones must make a Search engines AdWords Standard Mobile Ad Campaign and make mobile-specific written text and image ads and a WAP formatted website that will only show on mobile phones with cellular Online (WAP) web internet browser. Standard cellular ads can appear on a Search engines cellular web look for, the Search engines cellular look for system, and the cellular content system.

The variety of mobile phones with complete HTML web internet browser is growing fast. Smartphones with complete HTML web internet browser can render HTML webpages and Search engines Google adwords ads as they appear on desktop computer and labtop computers. They also allow visitors to perform frequent on the internet e-commerce dealings and assistance conventional Web analytic programs for strategy performance tracking and reporting.

Keyword Research

Due to the fact that queries on cellular mobile phones are performed from a cell cellphone keypad, rather then from a traditional computer keyboard, cellular look for tend to perform better on shorter, more generic keywords and words. We therefore, recommend that Search engines cellular promoters conduct extensive industry and keyword and key phrase research specifically for cellular look for strategies before settling on a final keyword and key phrase set and not copy the keywords and words phrases from an current PC desktop computer strategy.

PPC Keyword and Ad Submission

Google AdWords PPC look for ad system enables promoters to select the keywords and words they want to target, write customized written text ads for each keyword and key phrase or number of keywords and words, as well as select the web page(s) and/or squeeze webpages they want to direct the visitors to.

Standard Mobile Ad Campaign ads are targeted towards Internet-capable mobile phones with WAP web internet browser. They have a shorter character limit than the frequent Search engines Google adwords written text ads, forcing promoters to make their messaging even more concise. Mobile written text ads contain a headline and a description with a highest possible of 18 characters each. The third line contains the website URL or an unknown variety to back up a click-to-call function, which directs customers to a business contact variety instead of a cellular website or both. The Search engines AdWords system also provides a cellular ad review function that allows promoters to review the making of cellular look for ads.

Standard cellular look for ads are charged on a pay-per-click or pay-per-call basis. Pay-per-click ads work similar to frequent ads running on the PC desktop computer Search engines Google adwords ad system. Every cellular ad has a click-to-call link that will cause the cell cellphone to immediately dial up the business’s contact variety. This is very essential for companies that sell solutions requiring a cellphone advertisement. For companies that are looking to increase cellphone brings through cellular look for ads can bring customers from people who are already using their cell mobile phones.

Although, smartphone Mobile Ad Campaign ads show on iPhone and Android operating system gadgets and don’t necessarily require a cellular website, a mobile-optimized website or website is highly recommended to drive significant cellular revenue, brings and visitors. Smart phone strategy ads don’t have a click-to-call option, but they do allow promoters to direct customers to destination squeeze webpages, web websites and various other properties such as Search engines Maps, the iPhone App Store, Android operating system Market or YouTube.

Mobile customers are looking for relevant details, quickly and efficiently. It is therefore essential that promoters design web websites that ensure cellular customers can easily find the details or items they are looking for. At a minimum, it is essential for promoters to have their web websites enhanced for the smaller mobile phones screen, with functions that leverage location and touch-screen functions.

The geographic targeting choices that Search engines has developed for the Search engines Google adwords PC look for system are all available for the conventional and smartphone cellular ad strategies. This is particularly essential for regional promoters who’d like to flourish into cellular look for.

Mobile PPC keyword and key phrase and ad distribution includes:

• Mobile look for industry and keyword and key phrase research and selection
• Determine projected rank position for each selected keyword and key phrase, estimate per month variety of click-throughs and assessment of the highest possible frequent bid cost
• Determine daily/monthly ad strategy budget
• Grouping of selected keywords and words into “themed” ad groups
• Writing unique headlines and ad written text for each ad or ad team in accordance to the cellular ad distribution guidelines
• Keyword information and written text ad entry
• Testing cellular ad making for conventional cellular ad strategy ads through the Search engines Google adwords cellular ad review feature
• Optimization of current squeeze webpages for proper making on cell mobile phones or the development of mobile-optimized getting pages
• Linking ads to relevant website webpages and/or getting pages
• Setting highest possible offers for each keyword and key phrase or keyword and key phrase team, everyday price range quantities, ad run schedule, keyword and key phrase related choices and ad serving options
• Resolving any problems regarding Search engines AdWords rejected cellular ads

Day parting set-up by scheduling on what days and times cellular ads will run
Monthly marketing costs can be fixed for the entire month and will not exceed the allocated quantities.

PPC Campaign Control and Analysis

The PPC Campaign Control and Analysis program contains the following features:

• Daily tracking of keyword and key phrase performance (traffic, revenue, price per purchase and revenue numbers), keyword and key phrase assessment and adding, removing and reconfiguring of keywords and words, ad categories and ad copy to grow the count of productive keywords and words on a per month basis
• Monitoring of pre-set everyday and per month ad budgets
• Ongoing optimizing of keyword and key phrase offers for bid roles that yield the best come back on pre-determined business objectives, e.g. Cost per Acquisition (CPA), Profit Margin (PM) and Return on Investment (ROI)
• Periodic strategy structural reorganization by breaking current ad categories into separate categories, with new ads and different getting pages
• Create and test multiple ads for each keyword and key phrase or keyword and key phrase team to improve frequent click-through rate, raise frequent position and decrease cost-per-click
• Ongoing tracking of lost impression share due to insufficient price range or due to poor Ad Rank
• Incorporate and increase the current strategy with new squeeze webpages as required
• Quarterly assessment of the competition, keyword and key phrase fluctuations and forecasting of the upcoming quarter, centered on traditional information along with seasonal industry considerations
• “Live” telephone consulting as needed to discuss recommendations and changes to the keyword and key phrase set, bid quantities, bid roles, bid rules, ad run schedule, keyword and key phrase related choices and changes to the everyday ad budget
• Monthly ROI reports via email for tracking of strategy activity and results, including cpc (CPC), variety of visitors, brings and sales