SEM Campaign Management

Search Engine Marketing (SEM) Campaign Management provides merchants, online advertisers and online marketers with the ability to measure and analyze, from a single, unified console, the results of a search engine marketing campaign across pay-per-click (PPC) ad networks, organic search engines, shopping comparison search engines, Internet Yellow Pages and web directories.

Measuring and analyzing the results of a search engine marketing campaign across the media mix allows online marketers to track the progress a campaign is making towards a pre-set number of marketing goals. This integrated approach to search engine marketing campaign management, combined with the expert knowledge of our search engine marketing specialists, provides online marketers and advertisers with insight on which areas of the campaign are working and which need to be improved.

SEM Campaign Program

Our SEM campaign management services are more than just a do-it-yourself keyword bidding and ROI tracking solution. We offer a complete managed integrated SEM Campaign Management program, which includes identifying measurable client campaign objectives, web site usability and conversion evaluation, competitive analysis, keyword research and selection, tactical plan development and implementation, cross media reporting support, campaign assessment and recommendations; and assistance with the development and testing of text ads and other creative, as well as landing pages. We actively work with our clients to manage their campaigns and ensure that they surpass their marketing goals.

Monitoring, Measuring and Optimizing

By utilizing our SEM Campaign Management Service, online marketers can identify the cost per visitor, the cost per conversion, total revenue and ROI for each keyword and source (pay-per-click ad network, organic search engines, shopping comparison engines and others) they use in their search engine marketing campaign. In addition, they are able to recognize the metrics of other online marketing programs that run outside of the search engine marketing campaign, such as online media planning and buying, email marketing and keyword-based contextual advertising, as long as the responses from those programs are received through the web site.

Our integrated approach of monitoring and measuring the campaign results of organic search engines, pay-per-click ad networks and other online marketing campaigns through a single unified console, provides a significant advantage in terms of saving time, coordination and communication when compared to managing these campaigns separately in-house or through multiple vendors.

SEM Campaign Analysis

As a full-service search campaign management partner, we provide more than just the tools and expertise necessary to set up and execute a search engine marketing campaign.

We provide the know-how required to maximize the ROI by converting visitors into leads or sales. We help our clients to understand and break down the search engine marketing investments they make. Through our cross-media tracking system, we can determine the ROI each keyword phrase is generating, from pay-per-click search listings, organic search, shopping comparison search engines and online display advertising campaigns.

We work with our clients on a continuing basis to develop and maintain their search engine marketing campaign and provide detailed analysis of the campaign’s performance. Through our continuing campaign management services, we measure and analyze the results and then re-optimize to achieve maximum ROI. In addition, we recommend new strategies, when necessary, to ensure that a search engine marketing campaign grows with the client’s business.